Franke «Mythos» user guide 3D animation
Company: Franke AG
3D animation video for the assembly and maintenance instructions of the downdraft hood Mythos by Franke, 2017
Marketing brief: Giulia Scotti
Storyboard: Mirco Palpacelli
Graphic layout and videomaking: Eugenio Piazza
«Franke Stars»
Company: Franke AG
Promo video of "Franke Stars" website dedicated to the training of Franke trade partners, 2016
Marketing brief: Giulia Scotti
Art direction and storyboard: Mirco Palpacelli
Graphic design: Rowenna Ciaschini
Videomaker: Eugenio Piazza
Franke «Smart hood»
Company: Franke AG
Promo video for "Smart" extractor hood by Franke, 2016
Marketing brief: Giulia Scotti, Emanuele Ciappelloni
Storyboard: Mirco Palpacelli
Videomaker: Eugenio Piazza
Franke «Smart Flat»
Company: Franke AG
Promo video for the vertical extractor hood "Smart Flat" by Franke, 2017
Marketing brief: Giulia Scotti, Emanuele Ciappelloni
Storyboard: Mirco Palpacelli
Videomaker: Eugenio Piazza
Franke «Crystal stainless steel hob»
Company: Franke AG
Promo video of a stainless steel hob "Crystal hob" by Franke, within innovative surface treatment that preserve it from any kind of cooking's dirty. 2017
Marketing brief: Silvia Gamberoni
Storyboard: Mirco Palpacelli
Video shooting: Alessio Pacci
Videomaker: Eugenio Piazza
Faber «New Finishing»
Company: Faber spa
Promo video for Faber hoods' New Finishing, 2017
Marketing brief: Serena Sorana, Stefano Mascioni
Storyboard: Mirco Palpacelli
Video shooting: Alessio Pacci
Videomaker: Eugenio Piazza
Faber «Steam Off System»
Company: Faber spa
Promo video for the extractor hoods with innovative "Steam-off" anti-condensation system by Faber 2016/17
Marketing brief: Serena Sorana, Stefano Mascioni
Storyboard: Mirco Palpacelli
Videomaker: Eugenio Piazza
Faber «Nautilus»
Company: Faber spa
Promo video for "Nautilus" vertical suction system by Faber, 2016/17
Marketing brief: Serena Sorana, Stefano Mascioni
Storyboard: Mirco Palpacelli
Videomaker: Eugenio Piazza
Faber «Hoo-B»
Company: Faber spa
Promo video for the downdraft hood "Hoo-B" model by Faber, 2016
Marketing brief: Serena Sorana, Stefano Mascioni
Storyboard: Mirco Palpacelli
Videomaker: Eugenio Piazza
Faber «Fabula» user guide 3D animation
Company: Faber spa
3D animation video for the assembly and maintenance instructions of the downdraft hood "Fabula" by Faber, 2017
Marketing brief: Serena Sorana, Stefano Mascioni
Storyboard: Mirco Palpacelli
Graphic layout and videomaking: Eugenio Piazza
«Water loop« Rivacold
Company: Rivacold srl
Promo video of "Water Loop" system by Rivacold. Host Milano 2016
Marketing brief: Michele Pallini
Art direction: Mirco Palpacelli
Graphic design and videomaking: Rowenna Ciaschini
3D render: Leonardo Bravi
«Supreme Dual No Frost» Whirlpool
Company: Whirlpool EMEA spa
Animated pptx for the launch of "Supreme Dual No Frost" fridges range: value proposition, technical and marketing contents. 2016
Marketing brief: Martina Ales
Art direction: Mirco Palpacelli
Storyboard, graphic design, 3D render and 2D animations: Eugenio Piazza
IPad «Co2nnext» Rivacold
Company: Rivacold srl
Interactive graphic production to show the "Co2nnext" technical contents, through touch screens. Host Milano 2016
Marketing brief: Michele Pallini
Storyboard: Mirco Palpacelli
Graphic design: Rowenna Ciaschini
Videomaker: Eugenio Piazza
«Mambo» Launch plan 2017
Company: Necta (N&W global vending)
Animated pptx for the launch of "Mambo" vending machine: value proposition, technical and marketing contents.
Marketing brief: Roberto Gregis, Michele Zeroli
Art direction and storyboard: Mirco Palpacelli
Graphic design and 2D animation: Rowenna Ciaschini
3D render: Leonardo Bravi
«Kalea» coffee machine presentation
Company: Necta (N&W global vending)
Animated pptx promo of "Kalea" coffee machine Ho.Re.Ca. market: value proposition, technical and marketing contents.
Marketing brief: Lucio Gotti
Art direction and storyboard: Mirco Palpacelli
Graphic design and 2D animation: Rowenna Ciaschini
3D render: Riccardo Sampaolesi
«Defendi China» 2017
Company: Defendi Italia
Corporate video for KBC Kitchen & Bath expo, Shanghai 2017
Marketing brief: Francesca Trillini, Pina Vincenzi
Storyboard: Mirco Palpacelli
Video shooting: Alessio Pacci
Videomaker: Luca Meloni
«Defendi China» flyer
Company: Defendi Italy
Graphic design and layout of the flyer «Defendi China - close to you», for KBC Kitchen & Bath expo, Shanghai 2017.
Marketing brief: Francesca Trillini, Pina Vincenzi
Art direction: Mirco Palpacelli
Graphic design and layout: Rowenna Ciaschini
Bompani products render images 2015-2017
Company: Bompani domestic appliances, Modena.
Photorealistic high definition images for Bompani website and catalogues.
Marketing brief: Matteo Nerini
3D render and postproduction: Eugenio Piazza
Vintage «style cookers» 2015
Company: Bompani elettrodomestici, Modena.
Restyling and 3D modeling of knobs and handle for freestanding cookers inspired to 50' and 60' Bompani productions.
Marketing brief: Enrico Vento, Stefania Magri
Aesthetic design: Mirco Palpacelli
3D modeling and render: Eugenio Piazza
«E-Festo» Innovative gas hob
Company: 3P engineering.
Aesthetic design of "E-Festo", a superflat gas hob with electronic controls and innovative flamestripes (3P patented), 2016/17.
Marketing brief: Michele Marcantoni, Rosalino Usci
Design: Mirco Palpacelli with Riccardo Sampaolesi and Lory Carbonari
Benchmarking: Riccardo Sampaolesi
3D modeling and rendering: Leonardo Bravi
MONO washbasin concept
Experimental project of an innovative washbasin based on the concepts of modularity, flexibility, aesthetic mix, user inclusion and which proposes at several companies to collaborate for production. Ultradesign 2003.
Ultradesign team: Mirco Palpacelli, Riccardo Sampaolesi, Jacopo Mascitti, Gloria Capodieci.
Scholtés Catalogue «Su misura» 2015
«Collezione su misura 2015» catalogue, for brand Scholtés. 2014.
Marketing brief: Myrta Scatasta.
Art direction: Mirco Palpacelli.
Graphic design, layout: Rowenna Ciaschini.
Photo shooting: Marco Cappannini
Lumineps - Packlite
Concept design of EPS or EPP packaging which integrates a light diffuser, but also a light diffuser which integrates a packaging.
Mentioned project in AIPE "New EPS packaging" Competition 2008.
Designer: Mirco Palpacelli with Jacopo Mascitti..
Electric water heater Universal
Aesthetic design of electric water heaters range for the Egyptian market. Universal, 2005.
Designer: Mirco Palpacelli with Simona Zandri.
Engineering: Simone Cacciamani (Logycad).
Multimaterial WM
Interesting texturing design activity, involving leading european companies of materials and surface finishes, applied to Aqualtis and Extendia washing machines Hotpoint-Ariston.
Briefing and coordination: Paolo Faraldi, Davide Polverini. I & T dept. 2006.
Ultradesign team: Mirco Palpacelli, Riccardo Sampaolesi, Jacopo Mascitti.
«Freely Cooker» concept
Concept and aesthetic design: “Freely installable cooker” modular cooker system (patented). Indesit Company, Cookers dept. 2012 - 2013.
Marketing brief: Maurizio Tursini, Egle Armonaviciute, Sandro Ciccacci.
Ultradesign team : Mirco Palpacelli, Daniele Faro, Paolo Gobbi.
«Foof-Coolbricks» modular fridge
Aesthetic and functional design of a modular fridge concept developed by "Foof, fridge out of the fridge," with Indesit Company I & T dept. 2007-2008.
Marketing brief: Daniele Degli Emili.
Engineering manager: Paolo Faraldi.
Designers: Mirco Palpacelli, Jacopo Mascitti, Riccardo Sampaolesi
Magnetic covers
Graphic design proposals of aesthetic and protective magnetic stripes for inox built-in Ovens Indesit, with Cooking Built-in dept. 2011-2012
Marketing brief: Carlo Giacomini.
Designers: Daniele Faro, Alessandra Travaglia.
Back counter refrigerator Bocchini
Aesthetic design proposals of back counter refrigerator for Bocchini spa. 2008.
Designer: Mirco Palpacelli with Paolo Bellano.
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Multiplo Evolution 2.0
Aesthetic design to realize prototype shown in Milan - Eurocucina 2014, for innovative concept Multiplo evolution 2.0 of Indesit Company. It's a clever built-in appliance that becomes cooking-pot + hob or oven, in one simply step.
Gubbi Art Jesi
Art direction, graphic design, icons and layout of a multimedia CD of artwork’s private collection dedicated to Giorgio Gubbi.
Scholtés Catalogue «Planar Technology»
Art direction, graphic design, copyright and layout of the catalogue «Planar Technology incastonato su top d’acciao», for brand Scholtés, 2012
Marketing brief: Myrta Scatasta, Federico Perelli.
Art direction and graphic design: Mirco Palpacelli
Scholtés Catalogue «Dishwasher built-in»
Art direction, graphic design, copyright and layout of the catalogue new Dishwasher built-in «L’innovazione del Lavaggio», for brand Scholtés, 2013
Marketing brief: Myrta Scatasta.
Art direction: Mirco Palpacelli
Graphic design and layout: Alessandra Travaglia.
Moscow Customer service
Interior design of customer service / showroom of Hotpoint and Indesit appliances for the Russian market, in Moscow, 2014.
Indesit Showroom, Fabriano
Exhibition concept design of the Indesit corporate showroom in the historical headquarter in Fabriano. 2010 (with Coolstoodio and Barberini allestimenti)
Lipetsk Customer service
Interior design of customer service / showroom of Hotpoint and Indesit appliances for the Russian market, in Minsk / in Moscow / in Lipetsk, 2014.
«Four season» reloaded
Concept and aesthetic design of new internal accessory options inspired to mythic 80s fridge «Ariston Supermarket 4 Seasons». Indesit Company, Cooling dept. 2011.
Marketing brief: Chino Mozzon.
Designer: Mirco Palpacelli with Jacopo Mascitti, Daniele Faro and Alessandra Travaglia
Dishwasher internal accessories
Concept design of dishwasher’s internal accessories with innovative load baskets for Indesit Company I&T dept. 2007
ZK Energy wind-solar streetlights
Aesthetic design of 21 streetlights in wind-solar technology for Chinese market. ZK Energy, 2010.
Design brief: Gianluca Bracci.
Designers: Mirco Palpacelli with Jacopo Mascitti, Daniele Faro and Roberto Tarabù.
Indesit Extra fridges
Concept and aesthetic design of internal layout of new range of Indesit Fridges 60x60, 2013/14.
Hotpoint Day1 fridges
Concept and aesthetic design of internal layout of new range of Hotpoint Fridges 60x60, 2013/14.
FTGH gas burner
First aesthetic designs of innovative burner FTGH (Flat Technology Gas Hob), patented by Indesit Company I&T dept. 2006.
Designer: Mirco Palpacelli with Jacopo Mascitti.
Scholtés Dishwasher built-in
Video technical contents, new dishwasher built-in Scholtés, 2013.
Storyboard: Mirco Palpacelli
Videomaker: Eugenio Piazza
Scholtés Planar Technology
Advertising video for trade meeting of new Planar Technology burner – Scholtés, 2011
Storyboard: Mirco Palpacelli
Videomaker: Eugenio Piazza
Asciugatore HSD
Advertising video for Dryers with "Humidity Sensor Dryer" device, Indesit. 2012
Storyboard: Mirco Palpacelli
Videomaker: Eugenio Piazza
Video shooting: Halleymedia
Bright Green
Bright Green Exhibition 2009, Copenhagen, main video Indesit Company
Storyboard: Mirco Palpacelli
Videomaker: Eugenio Piazza
IPad Scholtés
Art direction, graphic design and video layout of technical contents for interactive supports, stand Scholtés, Eurocucina, Milan 2012 and 2014
Eurocucina 2014 - Vulcan
Salone del Mobile, Eurocucina 2014 exhibition, Milano.
Videos for Indesit Company to describe innovative concepts and new technical solutions.
Storyboard: Mirco Palpacelli
Videomaker: Eugenio Piazza
Eurocucina 2014 - Multispace
Salone del Mobile, Eurocucina 2014 exhibition, Milano.
Videos for Indesit Company to describe innovative concepts and new technical solutions.
Storyboard: Mirco Palpacelli
Videomaker: Eugenio Piazza
Ultradesign Calblock
Advertising for appliances accessories , Hotpoint and Indesit ranges, 2013
Storyboard: Mirco Palpacelli
Videomaker: Eugenio Piazza
Ultradesign Trailer
Ultradesign is a design and architecture studio, born in 1997 as a consultant structure for creative design, multimedia, R&D. The main activities deal with the household appliances, furniture, gift goods and leisure sectors.
Storyboard: Mirco Palpacelli
Videomaker: Eugenio Piazza
Operational booklet
Creation and making of the “Operational booklet” a Corporate intranet site for Indesit salespeople. 2014 / 2015
Indesit IPad
Art direction, graphic design and video layout of technical contents for interactive supports, stand Hotpoint, Eurocucina, Milan 2012 and 2014
Hotpoint IPad
Art direction, graphic design and video layout of technical contents for interactive supports, stand Hotpoint, Eurocucina, Milan 2012 and 2014
Hotpoint ppt «VP Pills»
Art direction, graphic design, icons and layout of the ppt presentations “Value Proposition Pills" for new Hotpoint products. 2013/2014
Ariston WM Top loading
Aesthetic design proposals and graphic design of user interface, for restyling of washing machine top loading vertical axis, Midea production for Ariston - MENA market - 2013.
Big Cavity Oven
Concept design development and first aesthetic designs of innovative Oven BCO (Big Cavity Oven), patented by Indesit Company I&T dept. 2006.
Ppt Hotpoint New Fridges 60
Graphic design, videos, animations and layout of slides to Corporate meeting presentation: «DAY1, hold time for 12 days» new Fridges 60 Platform Hotpoint. Value proposition and product’s technical contents. 2015
Indesit ppt «VP Pills»
Art direction, graphic design, icons and layout of the ppt presentations “Value Proposition Pills" for new Indesit products. 2013/2014
Banner mail
Graphic design of the email banners for Marketing business units Indesit Company, 2013 / 2015
Technical drawings
Graphic design of dimensional schemes of all built-in products into Scholtés and Hotpoint Catalogues, since 2009.
Marketing brief: Jara Chiaradia.
Modeling 3D: Jacopo Mascitti, Roberto Tarabù, Daniele Faro.
Graphic design: Mirco Palpacelli
SDA Posters Advertising
Creative direction, graphic design, layout and print of several posters of Hotpoint Small Domestic Appliances, for internal advertising, 2012/13.
Marketing brief: Francesca Marinelli
Hotpoint SDA Packaging
Graphic design and layout of some packaging for Hotpoint Small Domestic Appliances and Accessories, 2013/14
User guides SDA Hotpoint-Ariston
Creation and layout design of the user guides for all Small Domestic Appliances Hotpoint-Ariston ranges, since 2012.
Marketing brief: Stefano Palmeto, Luca Posca.
Scholtés ppt «VP Pills»
Art direction, graphic design, icons and layout of the ppt presentations “Value Proposition Pills" for new Scholtés products. 2013/2014
Berendsohn: gift ideas
Berendsohn: gift ideas, special top series, 2008/09
Triennale Design Museum
Creative proposals and co-design of the stand Bompani «King of Fridges» in Cucina&Ultracorpi exhibition, Triennale Design Museum, Milan 2015
Minsk Customer service
Interior design of customer service / showroom of Hotpoint and Indesit appliances for the Russian market, in Minsk, 2014.
Indesit Showroom, Milan
Exhibition design concept of the Indesit corporate headquarter showroom in viale Certosa, Milan. 2012
Design: Mirco Palpacelli + Federico Marcaccio (Coolstoodio)
